The Role of CEO2019-07-10T15:37:39+01:00

The ROLE of the Millennial CEO

“It is not the critic who counts; not the man who points out how the strong man stumbles or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, and comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows the great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that is place shall never be with those cold and timid souls who know neither victory nor defeat”.

Theodore Roosevelt
June 23, 1910

1

Future Oriented

First, the Millennial CEO will always consider the future as an important dimension of management time. He frequently reminds his people to think about that future and the role their organization will play because he understands the meaning of the ancient proverb “Without a vision, the people will perish”. He is able to think about possible futures because he understands the trends and developments not only in business, but in our social and political dimensions as well. The picture that he paints is a plausible one that many people can understand.

2

Intuitive

Second, since the future is less than certain, the CEO is able to operate with less than perfect information. He relies on intuition-the ability to make a decision in the absence of complete information. Many people have access to a wealth of information but do not have the ability to convert that information into strategic knowledge.

Intuition, a much-misunderstood attribute, allows a CEO to interpret his surroundings so that he can pursue opportunity while avoiding pitfalls that threaten the organization’s existence.

3

See the “Big Picture”

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Third, as the CEO looks into the future he or she is able to see the “big picture” without being confused by the various parts of that picture. All the variables that influence the organization’s strategy are considered in relationship with and in proportion to each other. When he makes a decision he understands the possible impact that decision will have on all the various parts of the organization. He is a systems thinker.

4

At ease with abstract ideas

Fourth, the CEO has a capability to understand and incorporate abstract ideas such as the values or basic beliefs that drive the organization. He has the character and strength to ask his organization to internalize those values and use them as a beacon in turbulent times.

5

Able to tell a story

Fifth, the CEO is able to take all of these concepts about the future and create a clear picture and “story” that all his people can understand. He or she is an excellent communicator and spends considerable time thinking about the creation of a positive reputation for the organization. This “story” not only gives a sense of purpose to the lives of the individuals for whom the leader is responsible, but also reinforces the perception that outsiders have of that organization. This is critically important since a successful strategy must be implemented with the assistance of “outsiders” such as suppliers, investors, and communities. Ultimately, what your customer believes about you will ensure your success or demise.

6

Aims at long term survival / growth

Sixth, the CEO has a drive to preserve the organization. Therefore, he is willing to sacrifice short-term gain for long-term survival growth. While he is interested in shareholder value, he views that as a long-term proposition. At the end of his tenure, there will be something of immense value to be passed on to future generations of management. In essence, he or she has created a customer, the sole purpose of any business.

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