King Lai has over 30 years of successful management, operations, and consulting experience across multiple industry categories… automotive, consumer packaged goods, entertainment, fashion, financial services, internet services, luxury, media, retail, technology, telecommunications, travel…across DTC, B2C and B2B channels.

His abilities to guide companies to not only turn broad-minded, abstract concepts into executable ideas, but to also motivate the people working with him to excel, have made him a natural leader. His insights in matters ranging from consumer behavior to technology trends have gained him deserved respect from clients and peers alike.

His experience in senior management roles span both creative and media agencies in major communications groups including Omnicom, Publicis, IPG and WPP. This depth in both branding and media investment expertise provides an invaluable perspective for strategic thinking grounded with operational realities to drive aggressive business growth.

He can speak and share from personal experience when engaging with senior management teams. He led transformational changes as Marketing VP for Financial Management Accounts at Shearson Lehman Brothers before co-founding and running his own marketing agency in New York City called The Marketing Partnership.

He was also CEO at NetEase.com, one of the leading Internet companies in Mainland China where King led his management team in establishing a vision behind a 10-year strategic plan and successfully took the company public with a NASDAQ listing in the year 2000.
He is recognized as a World Technology Pioneer by the World Economic Forum, selected for the Hall of Fame at the Bronx High School of Science and listed on the Asia Pacific edition of Who’s Who.